Enter
PABOTO
Chef plating, fresh pasta and caramel dessert at La Banchina in Copenhagen

PABOTO started as my side hustle in 2020 and grew into my creative practice. Today I match food, drinks and culture brands with the right partners, build moments people show up for, and capture the content that proves it.

Worked with Oatly, 1664 Blanc, Home of Carlsberg, Zentropa, Lush, Frederiksborg Castle

Services

Brand partnerships
Activations and events
Concept development
Photo, video and behind the scenes content

Selected clients & collaborators

Oatly, 1664 Blanc, Home of Carlsberg, Zentropa, Lush, Frederiksborg Castle, SOS Børnebyerne, Boulebar, Strangas Gyros, Jarritos, La Banchina, Enghave Kaffe, Babylon Chess & Backgammon Club, Danish Fashion & Textile, POPL, Grandhood, One Thirty Lab, Filt Podcast Studio, Frederikke Toftsøe, Handshake Studio, Dentalklinikken

Before PABOTO

Brand partnerships at Kopenhagen Fur with Saks Potts, Les Deux, Isetan and Hyundai. Content and social at Frankly for Novo Nordisk and Henkel. Employee branding at Adtraction. Branded podcasts at Filt for Mensch and SOS Børnebyerne.

Work

1664 Blanc x Boulebar1664 Blanc x BoulebarBrand partnership, summer events and contentSee the project
La BanchinaLa BanchinaSocial media and content
Danish Coffee FestivalDanish Coffee FestivalEvent photography
Book launch at Frederiksborg Castle, photographed by Stephanie PabotoyFrederiksborg CastleBook launch photography and social content
Jarritos NordicJarritos NordicProduct photo and video
Lush Beauty BarLush Beauty BarContent

Let's bring some good people together.

stephanie@paboto.com +45 25 11 22 61
Back to work

1664 Blanc x Boulebar

Brand partnership, summer events and content

The idea

A beer brand and a pétanque bar both wanted people to come back all summer. I pitched them a Sunday pétanque series with 1664 Blanc built into the day.

What I did

Developed and pitched the partnership, ran five Sunday events with a host, a DJ and prizes, and shot all the photo and video.

The result

Attendance grew 257% over the summer. Featured on The Jungle List, and the concept came back the following summer.

Host warming up the crowd under the 1664 umbrellasA player celebrating a throw on the pétanque court
A 1664 Blanc bottle in hand, shot with motion blurHands holding two boules behind the backFeet in the throwing circle, seen from above
Players lined up along the court at Boulebar
The host walking the court while guests laughThe winner with his medal, cheered on by the host
Guests at a table with 1664 Blanc and wineThe DJ playing under the 1664 bannerAn older guest smiling in the afternoon sun
Two friends hugging in front of the 1664 barA couple laughing at a table with 1664 Blanc bottles
Back to work

Hej, Hello, Hola, Bonjour, Sawadee, Ni Hao, Konnichiwa.

I'm Stephanie, founder of PABOTO. I'm a global creative strategic hybrid based in Copenhagen, and I've done the ABC of branding on both the client and the agency side.

Ten years and counting, I've created, conceptualised, collaborated, consulted, activated and produced across hospitality, lifestyle and cultural institutions. PABOTO is my creative practice for brand storytelling through visuals, production, activations and strategy, made for commercial, cultural and artistic platforms.

Let's bring some good people together.

stephanie@paboto.com +45 25 11 22 61
Stephanie Pabotoy, founder of PABOTO, on a Copenhagen street